As I said last week, I follow Marie Forleo, her blog and her You Tube channel, mainly for her focus on business. Now I was a business major in college - but that was some time ago and I like a refresher every now and again to remind me of what I already know. Sometimes what I know needs a tweak to apply it to an online store, that’s why I like Marie. She reminds me what I know and her fun demeanor allows me to see things in a completely different light.
I noticed recently several of her videos have made mention of tips for writing copy. Hey! I’m working on tweaking that! One of the tips mentioned was "be rude”. Take out all the fluff and be as abrupt as possible. Look at what’s left and keep what works. Put the fluff back where needed. Talk about a fun exercise! Oh my! I noticed when you’re being abrupt to the point of rude, you get all kinds of search terms, how about that!? Duh, they’re flowers….. did I have flower as a search term? No, no I did not, why not? My first go at being rude and I was having a blast! I can’t say it helped that particular description as it was already pretty to the point but it did provide key words and an aha! when I realized I hadn’t been using my photos as well as I could have been as a marketing tool within the shop. I mean the listing was for a pair of earrings I had made as part of a collection. Sure I had linked to a shop search that would bring the other pieces up but I hadn’t included the collection photo, slaps forehead!! That’s when I realized I had several pieces with matching earrings I hadn’t done this for either, so…..
Out came the brand new plastic tub! Everyone is always going on about how you need a light box. I really like natural light but in the last couple of weeks we’ve had about two feet of rain, yes feet, Twenty Four inches of rain. The skies have been DARK, and the air has been, well, wet! Very wet!
Some time ago Brenda of B'Sue's Boutique asked if any of us had tried using a plastic tub as a light box alternative. I went ahead and picked one up figuring if it didn’t work I could always use it to store extra pillows or something. I bought a big tub because if it did work, the kiddo might like to use it for her pottery too. When I realized I hadn’t been using my photos to the best advantage I decided to give that tub a try and I started with her pottery!
The kiddo had made herself a light box awhile back, Magpie number one LOVES it, she has claimed the box as her own. Unfortunately for the box, this meant she was sitting on top of it, after she had knocked it over, and fell through the paper “wall” The box is now sitting next to her real kitty cube where she can play in it to her hearts content. The tissue kiddo was using as backdrop got stuck to the wall…… and it’s been there for months lol So I grabbed it to use as a white backdrop.
What I learned:
1: when shooting reflective surfaces, wear black
2: my camera underexposes nearly every photo
3: iPhotos new incarnation as Photos doesn’t do a very good job of removing fishing line when earrings are hung from it.
4: nor does it auto brighten white anymore, only grey
5: I need a greyscale card
6: no or very soft shadows in the afternoons light at this window (east facing)
7: I don’t mind a white background if there is texture
8: I’m still unsure of crumpled tissue paper as a texture
9: plastic tubs are mobile and give a clean flat surface to shoot on/ inside or out
10: my camera may get dizzy after a fall but it is an amazingly tough gadget
11: I NEED a new tripod
12: I think we could use watermarks for the kiddos pottery and my jewelry photos.
So that’s what being rude has taught me. Who’d a thunk it?
Thanks for stoppin by!
We'll see ya next time!