Creating Cohesion From Chaos

Copper Butterfly available in my Etsy

I’ve been working on creating cohesion in my shop for some time now. It’s a process, no doubt about it. I knew I could use a little help not just in defining what I wanted that to mean but in keeping that cohesion once I found it. We all ooh and ah over the next greatest everything, and while I don’t necessarily chase each and every butterfly that flits by, I do meander along in complete awe on occasion.

Last Winter/Spring I joined in on B’Sues Build a Line Master Class. It was three months of Master Minding, research, defining and creating. I found that thing that I do no matter what I make, I found the well spring of my inspiration and was able to finally put my thumb on what I needed to bring cohesion.

The last couple of weeks everything I’ve sold on Amazon, I created during my Build a Line participation. I resisted some of the ideas Brenda had presented to us and Amazon insisted on them. Once I implemented them I started making sales first day. I respect Brenda’s knowledge, she’s very laid back in her methodology, she’s quirky and bubbly, but don’t let that fool you. She knows what it takes.

Brooch available in my Etsy

I made a brooch during that time, cute little thing. Brooches are making a comeback, so far so good, I like being ahead of the trend. Then the other day Brenda says “the key to selling brooches is to have matching earrings”  ……what? Runs into studio, tinkers……. tadaaa!  Earrings to make a nice set with the brooch!  

Brooch w/Matching Earrings

Brenda is offering the class again this coming year, if you’re looking for that little something and would enjoy a Master Mind group I can recommend this one.  Build A Line Master Class

While we’re at it. I’ve mentioned before I was a Business Management major in college, and I’ve looked at the different coaching programs around the web, then I realized they were all telling me to do what I already knew. I know I also told you about Marie Forleo at the time but this feels like a good time to remind you she has great marketing and business advice.  You can find her here and on You Tube.

One last business resource courtesy of Brenda’s business board on Pinterest. Debbie of Work Your Art has an email checklist she sends out - her site says weekly but I only seem to get them every other week. It’s ok valuable stuff anyway, I like the blog and the to do lists they’re great reminders to keep working.

Now I’m off to take MORE photos, yup I’m getting more of those pieces I had planned for Amazon puled together and am also trying to get a more cohesive look for the shop on Etsy, there’s that word again!

Thanks for stoppin by!

We’ll see you next time!